SELSI COMPANY, INC.
I M P O R T E R S
Dear Valued Customer:
Selsi Company, Inc. traces its beginning back
to 1854, when its predecessor Sussfeld Lorsch
Company was created to import optical products
from Europe. Before the turn of the 20th century,
the business was renamed Sussfeld, Lorsch and
Schimmel when a relative joined the growing company.
The business flourished as it became a leader
of imported optics such as binoculars and telescopes
as well as watches and clocks.
In 1929, the business was incorporated and became
known as Selsi Company, Inc. The name was derived
from combining the founding partners’ initials
with two vowels. “Selsi” had been
one of Sussfeld, Lorsch and Schimmel’s trade
names, and had been used on its products for many
Selsi Company, Inc. has a long history of adapting
to changing technologies and international markets.
After World War II, much of the optical market
moved from Europe to the Far East, and Selsi was
one of the first United States importers to open
an office in Tokyo. Today, Selsi is proud to present
a large collection of fine optical products including
prism binoculars, sport and opera glasses, telescopes,
monoculars, readers, and magnifiers. Selsi Company,
Inc. also supplies a large number of low vision
products to the industry.
We invite you to examine the products shown on
the pages of this dealer catalog, and we look
forward to our continued pleasant association
as we serve you into the next Millennium.
Very truly yours,
Walter Silbernagel, President